A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. "One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon "Fascinating, entertaining and thought-stimulating."--The New York Times Bo ok Review "A brisk, authoritative and frightening report on how manufacturers, fundra isers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yo rker Originally published in 1957 and ... View More...
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. James Twitchell takes an in-depth look at the ads and ad campaigns-and their creators-that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's "Just Do It," Clairol's "Does She or Doesn't She?," Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of... View More...
