Category: Marketing

Sort

Showing 21-29 of 29

Image for GUERRILLA ADVERTISING: COST-EFFECTIVE TECHNIQUES FOR SMALL-BUSINESS SUCCESS

GUERRILLA ADVERTISING: COST-EFFECTIVE TECHNIQUES FOR SMALL-BUSINESS SUCCESS

By: President, Jay Conrad Levinson

Price: ¥600.00

Publisher: Houghton Mifflin Co: 1994

Seller ID: RWARE0000035031

ISBN: 0395687187

Condition: Very Good


In detailed chapters that cover everything from developing an advertising s trategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layo ut and copy, and adapt tactics to appropriate media. View more info

Image for WHAT IS MARKETING

WHAT IS MARKETING

By: Review, Harvard Business

Price: ¥550.00

Publisher: Harvard Business Review Pres: 2006

Seller ID: RWARE0000040273

ISBN: 1422104605

Condition: Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Sometimes you need more then a one-sentence answer. While the term marketin g generally refers to what a company does to create value for customers, pr acticing marketers know they have a major role in setting their company's s trategic direction. Successful marketing requires a deep knowledge of custo mers, competitors, and collaboratorsâ??and great skill in serving customers profitably. The book provides the foundation for developing those skills ... View more info

Image for PR ON A BUDGET: FREE, CHEAP, AND WORTH THE MONEY STRATEGIES FOR GETTING NOT ICED

PR ON A BUDGET: FREE, CHEAP, AND WORTH THE MONEY STRATEGIES FOR GETTING NOT ICED

By: Saffir, Leonard

Price: ¥800.00

Publisher: Kaplan Publishing: 2006

Seller ID: RWARE0000019066

ISBN: 1419523678

Condition: As New


A crisp clean softcover, no markings throughout: For those who think their "widget" is the coolest around and are going it a lone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference bet ween success and failure. But recognizing the power of PR is one thing; ha rnessing it is another. PR on a Budget proves that it is possible to handl e a business or organization's public relations in a manageable, logical, a nd cost-effective fashion About the Author Leonard Saffir served as executive vice presi... View more info

Image for SMALL BUSINESS MARKETING FOR DUMMIES

SMALL BUSINESS MARKETING FOR DUMMIES

By: Schenck, Barbara Findlay

Price: ¥700.00

Publisher: For Dummies: 2005

Seller ID: RWARE0000041638

ISBN: 0764578391

Condition: Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Having your own business isn't the same as having customers, and one is use less without the other. Whether your business is a resale store or a high-t ech consulting firm, a law office or a home cleaning service, in today's co mpetitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the or iginal version that won rave reviews and inspired thousands of small busine sses on their way... View more info

Image for THE NEW RULES OF MARKETING AND PR: HOW TO USE NEWS RELEASES, BLOGS, PODCAST ING, VIRAL MARKETING AND ONLINE MEDIA TO REACH BUYERS

THE NEW RULES OF MARKETING AND PR: HOW TO USE NEWS RELEASES, BLOGS, PODCAST ING, VIRAL MARKETING AND ONLINE MEDIA TO REACH BUYERS

By: Scott, David Meerman

Price: ¥2,000.00

Publisher: Wiley: 2007

Seller ID: RWARE0000019017

ISBN: 0470113456

Condition: Fine/Fine


A crisp clean hardcover, no markings throughout: A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential t hat Web-based communication offers your business. Finally, you can speak di rectly to customers and buyers, establishing a personal link with the peopl e who make your business work. This new second edition paperback keeps you up-to-date on the latest trends . New case studies and current examples are included to illustrate the very l atest in m... View more info

NEW AND IMPROVED: THE STORY OF MASS MARKETING IN AMERICA

By: Tedlow, Richard S.

Price: ¥1,000.00

Publisher: Butterworth-Heinemann Ltd: 1990

Seller ID: RWARE0000008556

ISBN: 0434920029

Condition: Near Fine/Near Fine


A highly collectible first edition/printing, tight clean copy, protected in a new brodart wrapper, no inscriptions, unclipped dustjacket, this is not an Ex-Lib or a BCE/BOMC edition. In this volume, Harvard business historian Tedlow charts the evolution of consumer markets in the 20th century. Using the company histories of Coca Cola, General Motors, A&P, and Sears as ongoing illustrations, the author arrives at a three-step developmental cycle of consumer markets. The cycle begins with market fragmentation, transmogrifies to mass markets, and culminates in a segmented state where individual ... View more info

INTERNATIONAL MARKETING: A CULTURAL APPROACH

By: Usunier, Jean-Claude

Price: ¥1,700.00

Publisher: Prentice Hall: 1993

Seller ID: RWARE0000005450

ISBN: 0131945807

Condition: Near Fine


This book brings together two currents in the management literature. One de als with marketing and market research; the other deals with culture and or ganizations. The cultural variable relating to national culture has been so mewhat neglected in the theory and practice of international trade. This bo ok seeks to redress this gap by adopting a cultural approach to internation al marketing. There are two dimensions to this approach: one, a cross-cultu ral view, comparing national marketing systems. The other, an intercultural view, centering on the interaction between people of different cultu... View more info

Image for MARKETING STRATEGY

MARKETING STRATEGY

By: Walker, Orville C.

Price: ¥1,000.00

Publisher: McGraw-Hill Education (ISE E.: 2005

Seller ID: RWARE0000026546

ISBN: 0071116745

Condition: Near Fine


A crisp clean softcover, no markings throughout, NOT an ex-lib edition: "Marketing Strategy 5/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. View more info

Image for PUBLIC RELATIONS FOR DUMMIES

PUBLIC RELATIONS FOR DUMMIES

By: Yaverbaum, Eric

Price: ¥700.00

Publisher: For Dummies: 2006

Seller ID: RWARE0000042799

ISBN: 0471772720

Condition: Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Proven techniques that maximize media exposure for yourbusiness A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word ofmouth. Want to get customers talking? This friendly guide combinesthe best practical tool s with insight and flair to provide guidanceon every aspect of PR, so you c an launch a full-throttle campaignthat'll generate buzz -- and build your b ottom line. Discover how to * M... View more info