Category: Marketing

Sort

Showing 1-13 of 13

MARKETING MANAGEMENT

By: Dalrymple, Douglas J.

Price: ¥450.00

Publisher: John Wiley and Sons Ltd: 1995

Seller ID: RWARE0000005448

ISBN: 0471600024

Condition: Good


This popular and comprehensive book focuses on all aspects of planning, coo rdinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated i nto the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and exam ples are global in scope. View more info

Image for SALES SCRIPTS THAT SELL: ...ON THE ROAD...ON THE PHONE

SALES SCRIPTS THAT SELL: ...ON THE ROAD...ON THE PHONE

By: Gamble, Teri

Price: ¥400.00

Publisher: AMACOM: 1992

Seller ID: RWARE0000015041

ISBN: 0814477674

Condition: Very Good+


Effective salespeople know how to establish customer rapport, build trust a nd self-confidence, overcome resistance and objections and win sales. This reference guide, organized by selling activity, provides sales scripts to u se on the phone or when meeting a prospect in person. View more info

Image for "ECONOMIST" POCKET MARKETING: THE ESSENTIALS OF SUCCESSFUL MARKETING FROM A -Z

"ECONOMIST" POCKET MARKETING: THE ESSENTIALS OF SUCCESSFUL MARKETING FROM A -Z

By: Hindle, Tim

Price: ¥450.00

Publisher: Economist Books: 1997

Seller ID: RWARE0000015318

ISBN: 186197020X

Condition: Fine/Fine


A guide to marketing with essays on the value of brands and advertising pro ducts of the future. View more info

MARKETING RESEARCH

By: Kumar, V.

Price: ¥1,800.00

Publisher: John Wiley & Sons Inc: 1997

Seller ID: RWARE0000019902

ISBN: 0471170690

Condition: Very Good


A crisp clean hardcover, no markings throughout, not an ex-lib: This text aims to help both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take a micro-macro-micro approach to presenting marketing research. They first introduce the reader to where marketing rese... View more info

Image for ANALYSIS FOR MARKETING PLANNING

ANALYSIS FOR MARKETING PLANNING

By: Lehmann, Russell S. Winer Donald R.

Price: ¥2,000.00

Publisher: McGraw-Hill Education - Euro: 2005

Seller ID: RWARE0000026561

ISBN: 007123831X

Condition: Near Fine


A crisp clean softcover, no markings throughout, NOT an ex-lib edition. View more info

POCKET GUIDE TO THE MARKETING PLAN

By: McDonald, Malcolm

Price: ¥700.00

Publisher: Butterworth-Heinemann: 1996

Seller ID: RWARE0000005903

ISBN: 0750626429

Condition: Very Good+


Unique pocket guide aims to improve awareness of marketing planning in its broadest context and is a must for marketing students and professionals. Pa per. View more info

QUALITATIVE MARKETING RESEARCH: A CULTURAL APPROACH

By: Moisander, Johanna Katarina

Price: ¥3,000.00

Publisher: Sage Publications Ltd: 2006

Seller ID: RWARE0000019067

ISBN: 1412903815

Condition: As New


A crisp clean softcover, no markings throughout: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. View more info

Image for PR ON A BUDGET: FREE, CHEAP, AND WORTH THE MONEY STRATEGIES FOR GETTING NOT ICED

PR ON A BUDGET: FREE, CHEAP, AND WORTH THE MONEY STRATEGIES FOR GETTING NOT ICED

By: Saffir, Leonard

Price: ¥800.00

Publisher: Kaplan Publishing: 2006

Seller ID: RWARE0000019066

ISBN: 1419523678

Condition: As New


A crisp clean softcover, no markings throughout: For those who think their "widget" is the coolest around and are going it a lone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference bet ween success and failure. But recognizing the power of PR is one thing; ha rnessing it is another. PR on a Budget proves that it is possible to handl e a business or organization's public re... View more info

THE NEW RULES OF MARKETING AND PR: HOW TO USE NEWS RELEASES, BLOGS, PODCAST ING, VIRAL MARKETING AND ONLINE MEDIA TO REACH BUYERS

By: Scott, David Meerman

Price: ¥2,000.00

Publisher: Wiley: 2007

Seller ID: RWARE0000019017

ISBN: 0470113456

Condition: Fine/Fine


A crisp clean hardcover, no markings throughout: A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential t hat Web-based communication offers your business. Finally, you can speak di rectly to customers and buyers, establishing a personal link with the peopl e who make your business work. This new second edition paperback keeps ... View more info

PROMOTION MANAGEMENT & MARKETING COMMUNICATIONS (DRYDEN PRESS SERIES IN MAR KETING)

By: Shimp, Terence A.

Price: ¥750.00

Publisher: Dryden Pr: 1993

Seller ID: RWARE0000004974

ISBN: 0030767482

Condition: Near Fine /No DJ as Issued


Promotion Management and Marketing Communications. View more info

NEW AND IMPROVED: THE STORY OF MASS MARKETING IN AMERICA

By: Tedlow, Richard S.

Price: ¥1,000.00

Publisher: Butterworth-Heinemann Ltd: 1990

Seller ID: RWARE0000008556

ISBN: 0434920029

Condition: Near Fine/Near Fine


A highly collectible first edition/printing, tight clean copy, protected in a new brodart wrapper, no inscriptions, unclipped dustjacket, this is not an Ex-Lib or a BCE/BOMC edition. In this volume, Harvard business historian Tedlow charts the evolution of consumer markets in the 20th century. Using the company histories of Coca Cola, General Motors, A&P, and Sears as ongoing illustrations, the author arrives at a three-step developmental cycle of consumer markets. The ... View more info

INTERNATIONAL MARKETING: A CULTURAL APPROACH

By: Usunier, Jean-Claude

Price: ¥1,700.00

Publisher: Prentice Hall: 1993

Seller ID: RWARE0000005450

ISBN: 0131945807

Condition: Near Fine


This book brings together two currents in the management literature. One de als with marketing and market research; the other deals with culture and or ganizations. The cultural variable relating to national culture has been so mewhat neglected in the theory and practice of international trade. This bo ok seeks to redress this gap by adopting a cultural approach to internation al marketing. There are two dimensions to this approach: one, a cross-cultu ral view, comparing... View more info

Image for MARKETING STRATEGY

MARKETING STRATEGY

By: Walker, Orville C.

Price: ¥1,000.00

Publisher: McGraw-Hill Education (ISE E.: 2005

Seller ID: RWARE0000026546

ISBN: 0071116745

Condition: Near Fine


A crisp clean softcover, no markings throughout, NOT an ex-lib edition: "Marketing Strategy 5/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functional relationships. This book helps the student integrate what they have learned about analytica... View more info