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Image for MULTINATIONAL MARKETING MANAGEMENT: CASES AND READINGS

MULTINATIONAL MARKETING MANAGEMENT: CASES AND READINGS

By: Buzzell, Robert D.

Price: ¥500.00

Publisher: Addison-Wesley: 1988

Seller ID: RWARE0000029236

ISBN: 0201079968

Condition: Good


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Image for THE MARKETING MAVENS

THE MARKETING MAVENS

By: Capon, Noel

Price: ¥1,000.00

Publisher: Crown Business: 2007

Seller ID: RWARE0000043155

ISBN: 0307354091

Condition: Very Good/Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. The way far too many people at far too many companies think about and execu te marketing was born in an era when suppliers-the companies generating pro ducts and services-were in the catbird seat. That world is long dead, and c ustomers now occupy that position. In this relentlessly globalizing economy , we live in a world of ov... View more info

MARKETING MANAGEMENT

By: Dalrymple, Douglas J.

Price: ¥450.00

Publisher: John Wiley and Sons Ltd: 1995

Seller ID: RWARE0000005448

ISBN: 0471600024

Condition: Good


This popular and comprehensive book focuses on all aspects of planning, coo rdinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated i nto the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and exam ples are global in scope. View more info

Image for SECRETS OF GREAT RAINMAKERS: THE KEYS TO SUCCESS AND WEALTH

SECRETS OF GREAT RAINMAKERS: THE KEYS TO SUCCESS AND WEALTH

By: Fox, Jeffrey J.

Price: ¥500.00

Publisher: Hachette Books: 2006

Seller ID: RWARE0000036215

ISBN: 1401301576

Condition: Very Good/Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along wi... View more info

Image for HOW TO BECOME A MARKETING SUPERSTAR: UNEXPECTED RULES THAT RING THE CASH RE GISTER

HOW TO BECOME A MARKETING SUPERSTAR: UNEXPECTED RULES THAT RING THE CASH RE GISTER

By: Fox, Jeffrey J.

Price: ¥500.00

Publisher: Hyperion: 2003

Seller ID: RWARE0000036216

ISBN: 0786868244

Condition: Very Good/Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. N... View more info

Image for SALES SCRIPTS THAT SELL: ...ON THE ROAD...ON THE PHONE

SALES SCRIPTS THAT SELL: ...ON THE ROAD...ON THE PHONE

By: Gamble, Teri

Price: ¥400.00

Publisher: AMACOM: 1992

Seller ID: RWARE0000015041

ISBN: 0814477674

Condition: Very Good+


Effective salespeople know how to establish customer rapport, build trust a nd self-confidence, overcome resistance and objections and win sales. This reference guide, organized by selling activity, provides sales scripts to u se on the phone or when meeting a prospect in person. View more info

Image for HOW TO SELL YOURSELF

HOW TO SELL YOURSELF

By: Girard, Joe

Price: ¥400.00

Publisher: Grand Central Publishing: 1988

Seller ID: RWARE0000038487

ISBN: 0446385018

Condition: Good


No matter what field one may be in, there is a need to market oneself, and Girard, bestselling author of "How to Sell Anything to Anybody," reveals im portant sales secrets for everyday life. View more info

Image for "ECONOMIST" POCKET MARKETING: THE ESSENTIALS OF SUCCESSFUL MARKETING FROM A -Z

"ECONOMIST" POCKET MARKETING: THE ESSENTIALS OF SUCCESSFUL MARKETING FROM A -Z

By: Hindle, Tim

Price: ¥450.00

Publisher: Economist Books: 1997

Seller ID: RWARE0000015318

ISBN: 186197020X

Condition: Fine/Fine


A guide to marketing with essays on the value of brands and advertising pro ducts of the future. View more info

Image for MIND YOUR X'S AND Y'S: SATISFYING THE 10 CRAVINGS OF A NEW GENERATION OF CO NSUMERS

MIND YOUR X'S AND Y'S: SATISFYING THE 10 CRAVINGS OF A NEW GENERATION OF CO NSUMERS

By: Johnson, Lisa

Price: ¥1,000.00

Publisher: Free Press: 2006

Seller ID: RWARE0000030713

ISBN: 0743277503

Condition: Very Good/Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what t... View more info

Image for CUSTOMER CENTERED SELLING: EIGHT STEPS TO SUCCESS FROM THE WORLD'S BEST SAL ES FORCE

CUSTOMER CENTERED SELLING: EIGHT STEPS TO SUCCESS FROM THE WORLD'S BEST SAL ES FORCE

By: Jolles, Rob

Price: ¥400.00

Publisher: Free Press: 2000

Seller ID: RWARE0000036567

ISBN: 0684855011

Condition: Very Good


Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. The secret, Robert Jolles reveals, is reversing the conventional selling practice of searching for customer needs. To truly cr eate urgency, you must focus instead on the customer's problems and decisio n-making process. Jolles provides a systematic, repeatable, predictable app roach that teaches you to anticipate and influence behavior as the customer moves through an eigh... View more info

Image for PRINCIPLES OF MARKETING: AN ASIAN PERSPECTIVE

PRINCIPLES OF MARKETING: AN ASIAN PERSPECTIVE

By: Kotler, Philip

Price: ¥1,200.00

Publisher: Prentice Hall: 2005

Seller ID: RWARE0000030685

ISBN: 0131234390

Condition: Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Principles of Marketing: An Asian Perspective provides an authoritative, co mprehensive, innovative, managerial, and practical introduction to the fasc inating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciti... View more info

Image for MARKETING AS STRATEGY: UNDERSTANDING THE CEO'S AGENDA FOR DRIVING GROWTH AN D INNOVATION

MARKETING AS STRATEGY: UNDERSTANDING THE CEO'S AGENDA FOR DRIVING GROWTH AN D INNOVATION

By: Kumar, Nirmalya

Price: ¥650.00

Publisher: Harvard Business Press: 2004

Seller ID: RWARE0000042995

ISBN: 1591392101

Condition: Very Good/Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire or... View more info

MARKETING RESEARCH

By: Kumar, V.

Price: ¥1,800.00

Publisher: John Wiley & Sons Inc: 1997

Seller ID: RWARE0000019902

ISBN: 0471170690

Condition: Very Good


A crisp clean hardcover, no markings throughout, not an ex-lib: This text aims to help both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take a micro-macro-micro approach to presenting marketing research. They first introduce the reader to where marketing rese... View more info

Image for 2011: TRENDSPOTTING FOR THE NEXT DECADE

2011: TRENDSPOTTING FOR THE NEXT DECADE

By: Laermer, Richard

Price: ¥500.00

Publisher: McGraw-Hill Education: 2008

Seller ID: RWARE0000036565

ISBN: 0071497277

Condition: Near Fine/Near Fine


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) t hat really matter. As an author with a functional crystal ball, a veteran m arketing innovator, and me... View more info

Image for ANALYSIS FOR MARKETING PLANNING

ANALYSIS FOR MARKETING PLANNING

By: Lehmann, Russell S. Winer Donald R.

Price: ¥2,000.00

Publisher: McGraw-Hill Education - Euro: 2005

Seller ID: RWARE0000026561

ISBN: 007123831X

Condition: Near Fine


A crisp clean softcover, no markings throughout, NOT an ex-lib edition. View more info

POCKET GUIDE TO THE MARKETING PLAN

By: McDonald, Malcolm

Price: ¥700.00

Publisher: Butterworth-Heinemann: 1996

Seller ID: RWARE0000005903

ISBN: 0750626429

Condition: Very Good+


Unique pocket guide aims to improve awareness of marketing planning in its broadest context and is a must for marketing students and professionals. Pa per. View more info

Image for HOW THE CADILLAC GOT ITS FINS

HOW THE CADILLAC GOT ITS FINS

By: Mingo, Jack

Price: ¥550.00

Publisher: Harperbusiness: 1995

Seller ID: RWARE0000042816

ISBN: 0887307531

Condition: Very Good


From the bestselling author of The Whole Pop Catalog and The Couch Potato G uide to Life comes this entertaining look at the true, often bizarre, and e ntertaining stories behind the invention and marketing of our most familiar and cherished products. "Prepare to be captivated."--Entrepreneur magazine. View more info

QUALITATIVE MARKETING RESEARCH: A CULTURAL APPROACH

By: Moisander, Johanna Katarina

Price: ¥3,000.00

Publisher: Sage Publications Ltd: 2006

Seller ID: RWARE0000019067

ISBN: 1412903815

Condition: As New


A crisp clean softcover, no markings throughout: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. View more info

Image for WAVE 3: THE NEW ERA IN NETWORK MARKETING

WAVE 3: THE NEW ERA IN NETWORK MARKETING

By: Poe, Richard

Price: ¥400.00

Publisher: Prima Lifestyles: 1994

Seller ID: RWARE0000036574

ISBN: 1559585013

Condition: Near Fine


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Catch the Wave! Fueled by new technology and innovative marketing ideas, cutting-edge netwo rk-marketing companies have set out to change the way North Americans live and work. To the corporate world, these companies offer a secret formula fo r lightning growth and global dominance. To people like you, they offer a c hance to st... View more info

Image for GUERRILLA ADVERTISING: COST-EFFECTIVE TECHNIQUES FOR SMALL-BUSINESS SUCCESS

GUERRILLA ADVERTISING: COST-EFFECTIVE TECHNIQUES FOR SMALL-BUSINESS SUCCESS

By: President, Jay Conrad Levinson

Price: ¥600.00

Publisher: Houghton Mifflin Co: 1994

Seller ID: RWARE0000035031

ISBN: 0395687187

Condition: Very Good


In detailed chapters that cover everything from developing an advertising s trategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layo ut and copy, and adapt tactics to appropriate media. View more info