Author:Moisander, Johanna Katarina

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QUALITATIVE MARKETING RESEARCH: A CULTURAL APPROACH

By: Moisander, Johanna Katarina

Price: ¥3,000.00

Publisher: Sage Publications Ltd: 2006

Seller ID: RWARE0000019067

ISBN: 1412903815

Condition: As New


A crisp clean softcover, no markings throughout: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. View more info