Author:Johnson, Lisa

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MIND YOUR X'S AND Y'S: SATISFYING THE 10 CRAVINGS OF A NEW GENERATION OF CO NSUMERS

By: Johnson, Lisa

Price: ¥1,000.00

Publisher: Free Press: 2006

Seller ID: RWARE0000030713

ISBN: 0743277503

Condition: Very Good/Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers are spending money like it's going out of style. Generation X has firmly refuted... View more info