Author:Carroll, Paul

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BIG BLUES: THE UNMAKING OF IBM

By: Carroll, Paul

Price: ¥650.00

Publisher: Crown: 1993

Seller ID: RWARE0000048978

ISBN: 0517591979

Binding: Hardcover

Condition: Very Good/Very Good

Chronicles the decline of IBM, explaining how corporate pride, inflexibilit y, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.
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Author:Carroll, Paul

BIG BLUES: THE UNMAKING OF IBM