Author:Battelle, John

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Image for THE SEARCH: HOW GOOGLE AND ITS RIVALS REWROTE THE RULES OF BUSINESS AND TRA NSFORMED OUR CULTURE

THE SEARCH: HOW GOOGLE AND ITS RIVALS REWROTE THE RULES OF BUSINESS AND TRA NSFORMED OUR CULTURE

By: Battelle, John

Price: ¥700.00

Publisher: Portfolio Hardcover: 2005

Seller ID: RWARE0000037140

ISBN: 1591840880

Condition: Near Fine/Near Fine


In excellent condition. Pages are intact and not marred by notes or highlig hting. The spine remains undamaged. What does the world want? According to John Battelle, a company that answer s that question -- in all its shades of meaning -- can unlock the most intr actable riddles of both business and culture. And for the past few years, t hat's exactly what Google has been doing. Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and othe r pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off... View more info

Image for THE SEARCH: HOW GOOGLE AND ITS RIVALS REWROTE THE RULES OF BUSINESS AND TRA NSFORMED OUR CULTURE

THE SEARCH: HOW GOOGLE AND ITS RIVALS REWROTE THE RULES OF BUSINESS AND TRA NSFORMED OUR CULTURE

By: Battelle, John

Price: ¥500.00

Publisher: Portfolio: 2006

Seller ID: RWARE0000035538

ISBN: 1591841410

Condition: Very Good


What does the world want? According to John Battelle, a company that answer s that question--in all its shades of meaning--can unlock the most intracta ble riddles of business and arguably of human culture itself. And for the p ast few years, that's exactly what Google has been doing. But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every... View more info