BIG BLUES: THE UNMAKING OF IBM

BIG BLUES: THE UNMAKING OF IBM

By: Carroll, Paul

Price: ¥650.00

Quantity: 1 available

Book Condition: Very Good/Very Good


Chronicles the decline of IBM, explaining how corporate pride, inflexibilit y, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.

Title: BIG BLUES: THE UNMAKING OF IBM

Author Name: Carroll, Paul

Categories: Computers & Technology,

Publisher: Crown: 1993

ISBN Number: 0517591979

ISBN Number 13: 9780517591970

Binding: Hardcover

Book Condition: Very Good/Very Good

Seller ID: RWARE0000048978