This is an introduction to the media industries, a topic that sometimes has its own course but is also incorporated into courses on media criticism, m edia literacy, and even a basic mass media course where the instructor wish es to teach from topical paperbacks as opposed to a big textbook. The book examines the influence of media industry organization and practices on soci ety; at the same time, it offers students pursuing both scholarly and profe ssional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, and what the broader th eoretical and practical implications of the media industries are. Questions such as "why is media industry organization important?", "how do we make s ense of media industry changes?" and "what are the key issues facing media industries?" animate the analysis.