DESIGNING AND CONDUCTING SURVEY RESEARCH: A COMPREHENSIVE GUIDE

DESIGNING AND CONDUCTING SURVEY RESEARCH: A COMPREHENSIVE GUIDE

By: Rea, Louis M.

Price: ¥700.00

Quantity: 1 available

Book Condition: Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Updated and expanded to include additional statistical techniques and a bro ader array of exercises, this second edition of Rea and Parker's foundation al tool is a complete, practical guide to conducting sample survey research . In a comprehensive manner, it explains all major components of survey res earch including construction of the instrument, administration of the proce ss, and analysis and reporting of results. Building on the strength of the original book, the second edition: ? Provides a wealth of statistical analysis and techniques to create a comp lete guide to the survey research process ? Includes an expanded group of exercises and examples covering a broad bas e of subjects ? Discusses the emerging importance of focus groups in preparing survey que stionnaires and in analyzing survey findings Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research.

Title: DESIGNING AND CONDUCTING SURVEY RESEARCH: A COMPREHENSIVE GUIDE

Author Name: Rea, Louis M.

Categories: Education & Careers,

Publisher: Jossey-Bass: 1997

ISBN Number: 078790810X

ISBN Number 13: 9780787908102

Binding: Hardcover

Book Condition: Very Good

Seller ID: RWARE0000045534