SECRETS OF THE MONEYLAB: HOW UNDERSTANDING PEOPLE WILL INCREASE YOUR PROFIT S. KAY-YUT CHEN AND MARINA KRAKOVSKY

SECRETS OF THE MONEYLAB: HOW UNDERSTANDING PEOPLE WILL INCREASE YOUR PROFIT S. KAY-YUT CHEN AND MARINA KRAKOVSKY

By: Chen, Kay-Yut

Price: ¥550.00

Quantity: 1 available

Book Condition: Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business How do you make money from themSecrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Secrets of the Moneylab with insights into the invisible forces controlling the world of business.These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.

Title: SECRETS OF THE MONEYLAB: HOW UNDERSTANDING PEOPLE WILL INCREASE YOUR PROFIT S. KAY-YUT CHEN AND MARINA KRAKOVSKY

Author Name: Chen, Kay-Yut

Categories: Economics,

Publisher: Portfolio: 2011

ISBN Number: 0670919454

ISBN Number 13: 9780670919451

Book Condition: Very Good

Seller ID: RWARE0000048022