By: Capon, Noel

Price: ¥1,000.00

Quantity: 1 available

Book Condition: Very Good/Very Good

A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. The way far too many people at far too many companies think about and execu te marketing was born in an era when suppliers-the companies generating pro ducts and services-were in the catbird seat. That world is long dead, and c ustomers now occupy that position. In this relentlessly globalizing economy , we live in a world of oversupply and underdemand, with too many suppliers chasing too few customers, offering more goods and services than the marke t can absorb. Noel Capon set out to discover what differentiates people who know how to s ucceed in this changed world-people who are able to create customers for th e products and services of their business. The Marketing Mavens is based on a four-year-long research program that spa nned twenty-five industries, identifying long-term winners and what they do differently. Put simply, Marketing Mavens place customers at the center of their business and make marketing everyone's job. Using a wide variety of intriguing, in-depth examples, from ESPN to the Mayo Clinic, Dr. Capon show s how the mavens create customers. How by placing the sports fan at the cen ter of its business, ESPN creates programming that meets the needs of fans that were never given a second thought by the networks; or how physicians a t the Mayo Clinic, being both technical experts and skilled at creating a p atient-centric ambience, motivate people to pay the extra travel and lodgin g expenses not covered by insurance. Marketing Mavens, though a rare breed, can be found up and.


Author Name: Capon, Noel

Categories: Marketing,

Publisher: Crown Business: 2007

ISBN Number: 0307354091

ISBN Number 13: 9780307354099

Binding: Hardcover

Book Condition: Very Good/Very Good

Seller ID: RWARE0000043155