HOW THE CADILLAC GOT ITS FINS

HOW THE CADILLAC GOT ITS FINS

By: Mingo, Jack

Price: ¥550.00

Quantity: 1 available

Book Condition: Very Good


From the bestselling author of The Whole Pop Catalog and The Couch Potato G uide to Life comes this entertaining look at the true, often bizarre, and e ntertaining stories behind the invention and marketing of our most familiar and cherished products. "Prepare to be captivated."--Entrepreneur magazine.

Title: HOW THE CADILLAC GOT ITS FINS

Author Name: Mingo, Jack

Categories: Marketing,

Publisher: Harperbusiness: 1995

ISBN Number: 0887307531

ISBN Number 13: 9780887307539

Binding: Paperback

Book Condition: Very Good

Seller ID: RWARE0000042816