PRINCIPLES OF MARKETING: AN ASIAN PERSPECTIVE

PRINCIPLES OF MARKETING: AN ASIAN PERSPECTIVE

By: Kotler, Philip

Price: ¥1,200.00

Quantity: 1 available

Book Condition: Very Good


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Principles of Marketing: An Asian Perspective provides an authoritative, co mprehensive, innovative, managerial, and practical introduction to the fasc inating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.

Title: PRINCIPLES OF MARKETING: AN ASIAN PERSPECTIVE

Author Name: Kotler, Philip

Categories: Marketing,

Publisher: Prentice Hall: 2005

ISBN Number: 0131234390

ISBN Number 13: 9780131234390

Binding: Paperback

Book Condition: Very Good

Seller ID: RWARE0000030685