QUALITATIVE MARKETING RESEARCH: A CULTURAL APPROACH

QUALITATIVE MARKETING RESEARCH: A CULTURAL APPROACH

By: Moisander, Johanna Katarina

Price: ¥3,000.00

Quantity: 1 available

Book Condition: As New


A crisp clean softcover, no markings throughout: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

Title: QUALITATIVE MARKETING RESEARCH: A CULTURAL APPROACH

Author Name: Moisander, Johanna Katarina

Categories: Marketing,

Publisher: Sage Publications Ltd: 2006

ISBN Number: 1412903815

ISBN Number 13: 9781412903813

Binding: Paperback

Book Condition: As New

Seller ID: RWARE0000019067