MARKETING MANAGEMENT

MARKETING MANAGEMENT

By: Dalrymple, Douglas J.

Price: ¥450.00

Quantity: 1 available

Book Condition: Good


This popular and comprehensive book focuses on all aspects of planning, coo rdinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated i nto the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and exam ples are global in scope.

Title: MARKETING MANAGEMENT

Author Name: Dalrymple, Douglas J.

Categories: Marketing,

Publisher: John Wiley and Sons Ltd: 1995

ISBN Number: 0471600024

ISBN Number 13: 9780471600022

Binding: Paperback

Book Condition: Good

Seller ID: RWARE0000005448