BUILT TO LAST: SUCCESSFUL HABITS OF VISIONARY COMPANIES

BUILT TO LAST: SUCCESSFUL HABITS OF VISIONARY COMPANIES

By: Collins, James C.

Price: ¥450.00

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"This is not a book about charismatic visionary leaders. It is not about vi sionary product concepts or visionary products or visionary market insights . Nor even is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book ab out visionary companies." So write James C. Collins and Jerry I. Porras in this groundbreaking book that shatters myths, provides new insights, and gi ves practical guidance to those who would like to build landmark companies that stand the test of time.Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took e ighteen truly exceptional and long-lasting companies -- they have an averag e age of nearly one hundred years and have outperformed the general stock m arket by a factor of fifteen since 1926 -- and studied each company in dire ct comparison to one of its top competitors. They examined the companies fr om their very beginnings to the present day -- as start-ups, as midsize com panies, and as large corporations. Throughout, the authors asked: "What mak es the truly exceptional companies different from other companies?"What sep arates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gambl e, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move f rom a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than T.

Title: BUILT TO LAST: SUCCESSFUL HABITS OF VISIONARY COMPANIES

Author Name: Collins, James C.

Categories: General,

Publisher: Harperbusiness: 1997

ISBN Number: 0887307396

ISBN Number 13: 9780887307393

Binding: Paperback

Book Condition: Very Good

Seller ID: RWARE0000033561