ONLINE COMMUNITY HANDBOOK: BUILDING YOUR BUSINESS AND BRAND ON THE WEB

ONLINE COMMUNITY HANDBOOK: BUILDING YOUR BUSINESS AND BRAND ON THE WEB

By: Buss, Anna

Price: ¥600.00

Quantity: 1 available


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturin g. Though they may seem like a lot of work, the benefits an online communit y can bring to your brand make the efforts worthwhile. This book will provi de you with the essential tools to build online communities. You'll learn h ow to: • identify the business objectives for your online community • develop a community strategy to recruit and retain members • create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate • take advantage of free advertising opportunities • use communities to gain market insights and establish a direct line to yo ur customer base In addition, you'll discover the risks and costs of an online community pro ject, how it can end up saving your company money, and even how it can beco me an important new revenue source of its own. You'll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they've learned and the secrets of their success.

Title: ONLINE COMMUNITY HANDBOOK: BUILDING YOUR BUSINESS AND BRAND ON THE WEB

Author Name: Buss, Anna

Categories: Computers & Technology,

Publisher: New Riders: 2009

ISBN Number: 0321605888

ISBN Number 13: 9780321605887

Binding: Paperback

Book Condition: Very Good

Seller ID: RWARE0000040897