BLINK, Gladwell, Malcolm

Author Name    Gladwell, Malcolm

Title   BLINK

Binding   Paperback

Book Condition   Very Good

Publisher    Hachette Book Group USA 2006

ISBN Number    0316057908 / 9780316057905

Seller ID   RWARE0000037500

Blink is about the first two seconds of looking--the decisive glance that k nows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a m arriage, heart attack triage, speed dating, choking on the golf course, sel ling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on ou r "adaptive unconscious"--a 24/7 mental valet--that provides us with instan t and sophisticated information to warn of danger, read a stranger, or reac t to a new idea. Gladwell includes caveats about leaping to conclusions: ma rketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates t he failure of rapid cognition in the tragic stakeout and murder of Amadou D iallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.

Price = 450.00 JPY


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