PUBLIC RELATIONS FOR DUMMIES

By: Yaverbaum, Eric

Price: ¥700.00

Quantity: 1 available


A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Proven techniques that maximize media exposure for yourbusiness A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word ofmouth. Want to get customers talking? This friendly guide combinesthe best practical tool s with insight and flair to provide guidanceon every aspect of PR, so you c an launch a full-throttle campaignthat'll generate buzz -- and build your b ottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis.

Title: PUBLIC RELATIONS FOR DUMMIES

Author Name: Yaverbaum, Eric

Categories: Marketing,

Publisher: For Dummies: 2006

ISBN Number: 0471772720

ISBN Number 13: 9780471772729

Binding: Paperback

Book Condition: Very Good

Seller ID: RWARE0000042799