Writing

Business:Writing

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1 Bayan, Richard WORDS THAT SELL: MORE THAN 6000 ENTRIES TO HELP YOU PROMOTE YOUR PRODUCTS, SERVICES, AND IDEAS
McGraw-Hill Education 2006 0071467858 / 9780071467858 Paperback Very Good 
More than 6,000 words and phrases that make the difference between "yadda-y adda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 a lternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expand ed, this edition of the copywriting classic is packed with inspiration-on-d emand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious ph rases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in lov e with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% sat. 
Price: 600.00 JPY
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THE BUSINESS WRITER'S HANDBOOK, Brusaw, Charles T.
2 Brusaw, Charles T. THE BUSINESS WRITER'S HANDBOOK
St Martins Pr 1993 0312087152 / 9780312087159 Hardcover Very Good/Very Good 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Covers grammar, usage, style, and the writing process, and provides informati on letters, memorandums, proposals, reports, meetings, and job descriptions. 
Price: 1200.00 JPY
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3 King, F.W. ENGLISH BUSINESS LETTERS
Longman 1979 0582553539 / 9780582553538 Paperback Very Good 

Price: 400.00 JPY
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PERFECT PHRASES FOR BUSINESS LETTERS (PERFECT PHRASES SERIES), O'Quinn, Ken
4 O'Quinn, Ken PERFECT PHRASES FOR BUSINESS LETTERS (PERFECT PHRASES SERIES)
McGraw-Hill Education 2005 0071459766 / 9780071459761 Paperback Very Good 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Whether it's writing a proposal, motivating employees, or reaching out to c ustomers, the Perfect Phrases series has the tools you need for precise, ef fective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable se ries provides: The best techniques to communicate messages and goals in business letters a nd proposals Tips for bringing out the best in every employee in every business Dialogues and scripts to practice interactions with customers or employees- tailorable to any industry or company culture Phrases for each step of the sales process. 
Price: 500.00 JPY
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