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MARKETING YOURSELF: THE CATALYST GUIDE TO SUCCESSFUL RESUMES AND INTERVIEWS, Anonymous
1 Anonymous MARKETING YOURSELF: THE CATALYST GUIDE TO SUCCESSFUL RESUMES AND INTERVIEWS
Bantam 1981 0553149172 / 9780553149173 Paperback Very Good 

Price: 250.00 JPY
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MULTINATIONAL MARKETING MANAGEMENT: CASES AND READINGS, Buzzell, Robert D.
2 Buzzell, Robert D. MULTINATIONAL MARKETING MANAGEMENT: CASES AND READINGS
Addison-Wesley 1988 0201079968 / 9780201079968 Paperback Good 

Price: 500.00 JPY
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3 Dalrymple, Douglas J. MARKETING MANAGEMENT
John Wiley and Sons Ltd 1995 0471600024 / 9780471600022 Paperback Good 
This popular and comprehensive book focuses on all aspects of planning, coo rdinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated i nto the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and exam ples are global in scope. 
Price: 450.00 JPY
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HOW TO BECOME A MARKETING SUPERSTAR: UNEXPECTED RULES THAT RING THE CASH RE GISTER, Fox, Jeffrey J.
4 Fox, Jeffrey J. HOW TO BECOME A MARKETING SUPERSTAR: UNEXPECTED RULES THAT RING THE CASH RE GISTER
Hyperion 2003 0786868244 / 9780786868247 Hardcover Very Good/Very Good 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace. 
Price: 500.00 JPY
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SECRETS OF GREAT RAINMAKERS: THE KEYS TO SUCCESS AND WEALTH, Fox, Jeffrey J.
5 Fox, Jeffrey J. SECRETS OF GREAT RAINMAKERS: THE KEYS TO SUCCESS AND WEALTH
Hachette Books 2006 1401301576 / 9781401301576 Hardcover Very Good/Very Good 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular. 
Price: 500.00 JPY
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SALES SCRIPTS THAT SELL: ...ON THE ROAD...ON THE PHONE, Gamble, Teri
6 Gamble, Teri SALES SCRIPTS THAT SELL: ...ON THE ROAD...ON THE PHONE
AMACOM 1992 0814477674 / 9780814477670 Paperback Very Good+ 
Effective salespeople know how to establish customer rapport, build trust a nd self-confidence, overcome resistance and objections and win sales. This reference guide, organized by selling activity, provides sales scripts to u se on the phone or when meeting a prospect in person. 
Price: 400.00 JPY
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HOW TO SELL YOURSELF, Girard, Joe
7 Girard, Joe HOW TO SELL YOURSELF
Grand Central Publishing 1988 0446385018 / 9780446385015 Paperback Good 
No matter what field one may be in, there is a need to market oneself, and Girard, bestselling author of "How to Sell Anything to Anybody," reveals im portant sales secrets for everyday life. 
Price: 400.00 JPY
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"ECONOMIST" POCKET MARKETING: THE ESSENTIALS OF SUCCESSFUL MARKETING FROM A -Z, Hindle, Tim
8 Hindle, Tim "ECONOMIST" POCKET MARKETING: THE ESSENTIALS OF SUCCESSFUL MARKETING FROM A -Z
Economist Books 1997 186197020X / 9781861970206 Hardcover Fine/Fine 
A guide to marketing with essays on the value of brands and advertising pro ducts of the future. 
Price: 450.00 JPY
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MIND YOUR X'S AND Y'S: SATISFYING THE 10 CRAVINGS OF A NEW GENERATION OF CO NSUMERS, Johnson, Lisa
9 Johnson, Lisa MIND YOUR X'S AND Y'S: SATISFYING THE 10 CRAVINGS OF A NEW GENERATION OF CO NSUMERS
Free Press 2006 0743277503 / 9780743277501 Hardcover Very Good/Very Good 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers are spending money like it's going out of style. Generation X has firmly refuted its slacker reputation and is nearing the height of its earning potential. Generation Y has more buying power than any previous generation of teens and twentysomethings. But how to win their attention and loyalty?"In Mind Your X's and Y's," Lisa Johnson proves that the buying habits of 18-to-40-year-olds can be anticipated. Johnson, coauthor of "Don't Think Pink" and a leading marketing consultant, pinpoints the new rules of engagement for this Connected Generation. Based on her own and others' groundbreaking research, she looks into the heart of the Gen X and Y psyche to identify its ten core cravings -- for adventure, for high-concept design, for new families and social networks, and for personal storytelling, to name a few.This revolutionary book is packed with fascinating case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. Johnson analyzes the scope of each craving to determine how it drives specific b. 
Price: 1000.00 JPY
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CUSTOMER CENTERED SELLING: EIGHT STEPS TO SUCCESS FROM THE WORLD'S BEST SAL ES FORCE, Jolles, Rob
10 Jolles, Rob CUSTOMER CENTERED SELLING: EIGHT STEPS TO SUCCESS FROM THE WORLD'S BEST SAL ES FORCE
Free Press 2000 0684855011 / 9780684855011 Paperback Very Good 
Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. The secret, Robert Jolles reveals, is reversing the conventional selling practice of searching for customer needs. To truly cr eate urgency, you must focus instead on the customer's problems and decisio n-making process. Jolles provides a systematic, repeatable, predictable app roach that teaches you to anticipate and influence behavior as the customer moves through an eight-stage "decision cycle" and ultimately discovers his or her needs. The book includes a series of case studies, activities, and exercises that enable you to better understand the principles being taught, so you can immediately apply them to your own unique scenarios. This book is a "must read" for all sales professionals, sales managers, and managers in need of a disciplined approach to persuading others. 
Price: 400.00 JPY
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PRINCIPLES OF MARKETING: AN ASIAN PERSPECTIVE, Kotler, Philip
11 Kotler, Philip PRINCIPLES OF MARKETING: AN ASIAN PERSPECTIVE
Prentice Hall 2005 0131234390 / 9780131234390 Paperback Very Good 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Principles of Marketing: An Asian Perspective provides an authoritative, co mprehensive, innovative, managerial, and practical introduction to the fasc inating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience. 
Price: 1200.00 JPY
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12 Kumar, V. MARKETING RESEARCH
John Wiley & Sons Inc 1997 0471170690 / 9780471170693 Hardcover Very Good 
A crisp clean hardcover, no markings throughout, not an ex-lib: This text aims to help both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take a micro-macro-micro approach to presenting marketing research. They first introduce the reader to where marketing research fits into the organization and how it can help decision making. This is followed by information detailing each aspect of the process which is presented in a decision-oriented perspective to help students develop decision making skills. The concluding chapters provide a macro-level treatment of the applications of marketing research. 
Price: 1800.00 JPY
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2011: TRENDSPOTTING FOR THE NEXT DECADE, Laermer, Richard
13 Laermer, Richard 2011: TRENDSPOTTING FOR THE NEXT DECADE
McGraw-Hill Education 2008 0071497277 / 9780071497275 Hardcover Near Fine/Near Fine 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) t hat really matter. As an author with a functional crystal ball, a veteran m arketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, "I wish I'd thought of that. " With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categ ories, with more than 72 "short-short" chapters and dozens of outrageous si debars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predicti ons (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increas e a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. W ith 2011you'll learn how to participate in change instead of trailing it. Laermer ca. 
Price: 500.00 JPY
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ANALYSIS FOR MARKETING PLANNING, Lehmann, Russell S. Winer Donald R.
14 Lehmann, Russell S. Winer Donald R. ANALYSIS FOR MARKETING PLANNING
McGraw-Hill Education - Euro 2005 007123831X / 9780071238311 Paperback Near Fine 
A crisp clean softcover, no markings throughout, NOT an ex-lib edition. 
Price: 2000.00 JPY
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GAME-CHANGING STRATEGIES: HOW TO CREATE NEW MARKET SPACE IN ESTABLISHED IND USTRIES BY BREAKING THE RULES, Markides, Constantinos C.
15 Markides, Constantinos C. GAME-CHANGING STRATEGIES: HOW TO CREATE NEW MARKET SPACE IN ESTABLISHED IND USTRIES BY BREAKING THE RULES
Jossey-Bass 2008 0470276878 / 9780470276877 Hardcover Fine/Fine 
A crisp clean hardcover,(inscribed by author) Companies that develop new radical business models in established industrie s-and in the process, break the rules of the game in those industries-can e nlarge the market and create enormous value for themselves. Just consider c ompanies such as Amazon, Starbucks, IKEA, and Dell. While everybody agrees with this idea, few seem to appreciate that the majo rity of new business-model innovations are introduced by newcomers in an in dustry. Established firms appreciate the need to break the rules as much as start-up firms. They also possess many more resources, skills, and technol ogies to do so effectively. Yet they continue to allow new firms to take th e initiative when it comes to business-model innovation. The question is wh y? Game-Changing Strategies explains the reasons behind this puzzle and presen ts practical ideas on how established firms can not only discover radical n ew business models but also grow them next to their existing business model s. The challenge for established firms is not the discovery of a new busine ss model-the real challenge is how to make two business models coexist. Thi s book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palata ble to the existing business. The book also examines the incentives that drive established firms to pioneer new radical business models in their industries and describes how they can do it. In addition, it explores the challenge of responding to the invasion of a new business model and examines the various response options available to establi. 
Price: 1500.00 JPY
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16 McDonald, Malcolm POCKET GUIDE TO THE MARKETING PLAN
Butterworth-Heinemann 1996 0750626429 / 9780750626422 Paperback Very Good+ 
Unique pocket guide aims to improve awareness of marketing planning in its broadest context and is a must for marketing students and professionals. Pa per. 
Price: 700.00 JPY
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17 Moisander, Johanna Katarina QUALITATIVE MARKETING RESEARCH: A CULTURAL APPROACH
Sage Publications Ltd 2006 1412903815 / 9781412903813 Paperback As New 
A crisp clean softcover, no markings throughout: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. 
Price: 3000.00 JPY
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WAVE 3: THE NEW ERA IN NETWORK MARKETING, Poe, Richard
18 Poe, Richard WAVE 3: THE NEW ERA IN NETWORK MARKETING
Prima Lifestyles 1994 1559585013 / 9781559585019 Paperback Near Fine 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Catch the Wave! Fueled by new technology and innovative marketing ideas, cutting-edge netwo rk-marketing companies have set out to change the way North Americans live and work. To the corporate world, these companies offer a secret formula fo r lightning growth and global dominance. To people like you, they offer a c hance to start a business at minimal cost, to work comfortably from your ho me and-for a fortunate few-to acheive wealth beyond your wildest dreams. Th e ideas are revolutionary, and before the 1990s are over, the movement thes e companies have started will transform us all. It's called the Wave Three Revolution. In today's Wave-Three organization, distributors rely on a twenty-first cen tury network of systems, procedures, media, and technology that simplifies, standardizes, and even automates the most difficult aspects of the busines s. Richard Poe explains what you will need to know about network marketing and how you can get started right away on this exciting path toward financi al independence. Chapters include: The Wave-Three Revolution How to Spot a Wave-Three Company Wave-Three Prosp ecting Wave-Three Sponsoring The Fifth Income Stream And much, much more Armed with the information in Wave 3, you can learn how easy it is to become a part of what could be your best hope for attaining financial freedom in today's economy! 
Price: 400.00 JPY
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GUERRILLA ADVERTISING: COST-EFFECTIVE TECHNIQUES FOR SMALL-BUSINESS SUCCESS, President, Jay Conrad Levinson
19 President, Jay Conrad Levinson GUERRILLA ADVERTISING: COST-EFFECTIVE TECHNIQUES FOR SMALL-BUSINESS SUCCESS
Houghton Mifflin Co 1994 0395687187 / 9780395687185 Paperback Very Good 
In detailed chapters that cover everything from developing an advertising s trategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layo ut and copy, and adapt tactics to appropriate media. 
Price: 600.00 JPY
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WHAT IS MARKETING, Review, Harvard Business
20 Review, Harvard Business WHAT IS MARKETING
Harvard Business Review Pres 2006 1422104605 / 9781422104606 Paperback Very Good 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Sometimes you need more then a one-sentence answer. While the term marketin g generally refers to what a company does to create value for customers, pr acticing marketers know they have a major role in setting their company's s trategic direction. Successful marketing requires a deep knowledge of custo mers, competitors, and collaborators‚??and great skill in serving customers profitably. The book provides the foundation for developing those skills and insights. It's organized according to the design of the first-year marketing course i n Harvard Business School's MBA program. Each chapter was written by HBS fa culty and used by MBA students to analyze marketing opportunities and devel op and execute successful marketing strategies. Areas covered include: Consumer behavior Business-to-business markets The four P's-product, placement, promotion and price Market segmentation, target market selection, and positioning Unique value propositions The design of new products and services Product line extensions and repositioning of exciting businesses Brand valuation and brand equity Fulfillment and after-sale service Direct, retail, and wholesale distribution channels and networks Marketing communications and promotions Advertising, public relations, and choice of media Pricing for profitability Personal selling and sales management Customer relationship management and customer privacy Customer acquisition, retention, and dismissal Basic math for making marketing decisions Tim. 
Price: 550.00 JPY
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MARKETING YOURSELF: THE CATALYST GUIDE TO SUCCESSFUL RESUMES AND INTERVIEWS, Anonymous
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PR ON A BUDGET: FREE, CHEAP, AND WORTH THE MONEY STRATEGIES FOR GETTING NOT ICED, Saffir, Leonard
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"ECONOMIST" POCKET MARKETING: THE ESSENTIALS OF SUCCESSFUL MARKETING FROM A -Z, Hindle, Tim
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