Marketing

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Marketing Yourself: The Catalyst Guide to Successful Resumes and Interviews, Anonymous
1 Anonymous Marketing Yourself: The Catalyst Guide to Successful Resumes and Interviews
Bantam 1981 0553149172 / 9780553149173 Paperback Very Good 

Price: 250.00 JPY
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From Mind to Market: Reinventing the Retail Supply Chain, Blackwell, Roger D.
2 Blackwell, Roger D. From Mind to Market: Reinventing the Retail Supply Chain
Harperbusiness 1997 0887308333 / 9780887308338 Hardcover Near Fine/Near Fine 
"Anyone in business today who hopes to be in business tomorrow needs to und erstand the rules of the new marketplace," says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The trad itional approach to retailing, beginning at the point of manufacture and en ding with the sale to the consumer, is out of date and unrealistic. "In an ultracompetitive marketplace, manufacturers can no longer dictate what cons umers will buy. The savvy consumer is more educated than ever as to what he or she wants and where to get it at the best price. Using this information to develop the products consumers are looking for is demand-chain manageme nt." Featuring visionary companies like Wal-Mart, AT&T and Kinko's, whose leadership as demand-chain managers is helping them to create the marketplace of the 21st-century, Blackwell illustrates the cutting-edge concept of demand-chain management and its role in revolutionizing retailing in the new millennium. 
Price: 600.00 JPY
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Multinational Marketing Management: Cases and Readings, Buzzell, Robert D.
3 Buzzell, Robert D. Multinational Marketing Management: Cases and Readings
Addison-Wesley 1988 0201079968 / 9780201079968 Paperback Good 

Price: 500.00 JPY
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4 Dalrymple, Douglas J. Marketing Management
John Wiley and Sons Ltd 1995 0471600024 / 9780471600022 Paperback Good 
This popular and comprehensive book focuses on all aspects of planning, coo rdinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated i nto the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and exam ples are global in scope. 
Price: 450.00 JPY
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The Greatest Networker in the World : The Story That Has Changed the Lives of Millions Now It Can Change Yours! (Paperback)--by, Fogg, John Milton
5 Fogg, John Milton The Greatest Networker in the World : The Story That Has Changed the Lives of Millions Now It Can Change Yours! (Paperback)--by
John Milton Fogg 1997 0761510575 / 9780761510574 Paperback Very Good 
"The MLM Classic."--Richard Poe, author of Wave 3 Network marketing is a burgeoning field, and it can be a frustrating and di fficult experience. There are many who have achieved minimal success, and m any more who have made no money at all. With these discouraging figures, ho w can one become a member of the successful elite? Millions agree that the best way to do this is to spend some time with The Greatest Networker in th e World. John Milton Fogg's extended parable is the story of a young man on the verg e of quitting the multilevel marketing business. As he prepares to give his final opportunity meeting, he meets the individual everyone refers to as T he Greatest Networker in the World. This warm and wise man takes in his you ng counterpart and shows him the trade secrets so he too can become a succe ssful network marketer. The young man soon learns that the trade secrets have very little to do wit h conventional marketing techniques. In fact, he has to unlearn everything he thought he knew about business. "The paradigm of network marketing is so fundamentally different and distinct from all other paradigms of business, that it requires a pretty complete shift from the way we normally view bus iness to appreciate and understand it." The new paradigm is built around one's habits of thought and discovering th at the secrets to network marketing success are within oneself. The values of responsibility, team building, and caring for one's downline play a much more important role than competitive promotion and advertising. A critical skill for all marketers is the ability to teach people to teach others. Once one has mastered the 
Price: 500.00 JPY
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Re gister, Fox, Jeffrey J.
6 Fox, Jeffrey J. How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Re gister
Hyperion 2003 0786868244 / 9780786868247 Hardcover Very Good/Very Good 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace. 
Price: 500.00 JPY
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Secrets of Great Rainmakers: The Keys to Success and Wealth, Fox, Jeffrey J.
7 Fox, Jeffrey J. Secrets of Great Rainmakers: The Keys to Success and Wealth
Hachette Books 2006 1401301576 / 9781401301576 Hardcover Very Good/Very Good 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular. 
Price: 500.00 JPY
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Sales Scripts That Sell: ...On the Road...On the Phone, Gamble, Teri
8 Gamble, Teri Sales Scripts That Sell: ...On the Road...On the Phone
AMACOM 1992 0814477674 / 9780814477670 Paperback Very Good+ 
Effective salespeople know how to establish customer rapport, build trust a nd self-confidence, overcome resistance and objections and win sales. This reference guide, organized by selling activity, provides sales scripts to u se on the phone or when meeting a prospect in person. 
Price: 400.00 JPY
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9 Girard, Joe How to Sell Yourself
Grand Central Publishing 1988 0446385018 / 9780446385015 Paperback Good 
No matter what field one may be in, there is a need to market oneself, and Girard, bestselling author of "How to Sell Anything to Anybody," reveals im portant sales secrets for everyday life. 
Price: 400.00 JPY
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"Economist" Pocket Marketing: The Essentials of Successful Marketing from A -Z, Hindle, Tim
10 Hindle, Tim "Economist" Pocket Marketing: The Essentials of Successful Marketing from A -Z
Economist Books 1997 186197020X / 9781861970206 Hardcover Fine/Fine 
A guide to marketing with essays on the value of brands and advertising pro ducts of the future. 
Price: 450.00 JPY
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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Co nsumers, Johnson, Lisa
11 Johnson, Lisa Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Co nsumers
Free Press 2006 0743277503 / 9780743277501 Hardcover Very Good/Very Good 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers are spending money like it's going out of style. Generation X has firmly refuted its slacker reputation and is nearing the height of its earning potential. Generation Y has more buying power than any previous generation of teens and twentysomethings. But how to win their attention and loyalty?"In Mind Your X's and Y's," Lisa Johnson proves that the buying habits of 18-to-40-year-olds can be anticipated. Johnson, coauthor of "Don't Think Pink" and a leading marketing consultant, pinpoints the new rules of engagement for this Connected Generation. Based on her own and others' groundbreaking research, she looks into the heart of the Gen X and Y psyche to identify its ten core cravings -- for adventure, for high-concept design, for new families and social networks, and for personal storytelling, to name a few.This revolutionary book is packed with fascinating case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. Johnson analyzes the scope of each craving to determine how it drives specific b 
Price: 1000.00 JPY
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Customer Centered Selling: Eight Steps to Success from the World's Best Sal es Force, Jolles, Rob
12 Jolles, Rob Customer Centered Selling: Eight Steps to Success from the World's Best Sal es Force
Free Press 2000 0684855011 / 9780684855011 Paperback Very Good 
Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. The secret, Robert Jolles reveals, is reversing the conventional selling practice of searching for customer needs. To truly cr eate urgency, you must focus instead on the customer's problems and decisio n-making process. Jolles provides a systematic, repeatable, predictable app roach that teaches you to anticipate and influence behavior as the customer moves through an eight-stage "decision cycle" and ultimately discovers his or her needs. The book includes a series of case studies, activities, and exercises that enable you to better understand the principles being taught, so you can immediately apply them to your own unique scenarios. This book is a "must read" for all sales professionals, sales managers, and managers in need of a disciplined approach to persuading others. 
Price: 400.00 JPY
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Marketing Management, KOTLER
13 KOTLER Marketing Management
Pearson 2006 013196853X / 9780131968530 Paperback Good 
The American edition of Marketing Management is the world's leading marketi ng text because its content and organization consistently reflect changes i n marketing theory and practice . This new European Edition of Marketing Ma nagement has been inspired by the American edition and explores the challen ges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students. 
Price: 3500.00 JPY
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Principles of Marketing: An Asian Perspective, Kotler, Philip
14 Kotler, Philip Principles of Marketing: An Asian Perspective
Prentice Hall 2005 0131234390 / 9780131234390 Paperback Very Good 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Principles of Marketing: An Asian Perspective provides an authoritative, co mprehensive, innovative, managerial, and practical introduction to the fasc inating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience. 
Price: 1200.00 JPY
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15 Kumar, V. Marketing Research
John Wiley & Sons Inc 1997 0471170690 / 9780471170693 Hardcover Very Good 
A crisp clean hardcover, no markings throughout, not an ex-lib: This text aims to help both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take a micro-macro-micro approach to presenting marketing research. They first introduce the reader to where marketing research fits into the organization and how it can help decision making. This is followed by information detailing each aspect of the process which is presented in a decision-oriented perspective to help students develop decision making skills. The concluding chapters provide a macro-level treatment of the applications of marketing research. 
Price: 1800.00 JPY
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2011: Trendspotting for the Next Decade, Laermer, Richard
16 Laermer, Richard 2011: Trendspotting for the Next Decade
McGraw-Hill Education 2008 0071497277 / 9780071497275 Hardcover Near Fine/Near Fine 
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) t hat really matter. As an author with a functional crystal ball, a veteran m arketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, "I wish I'd thought of that. " With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categ ories, with more than 72 "short-short" chapters and dozens of outrageous si debars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predicti ons (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increas e a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. W ith 2011you'll learn how to participate in change instead of trailing it. Laermer ca 
Price: 500.00 JPY
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Analysis for Marketing Planning, Lehmann, Russell S. Winer Donald R.
17 Lehmann, Russell S. Winer Donald R. Analysis for Marketing Planning
McGraw-Hill Education - Euro 2005 007123831X / 9780071238311 Paperback Near Fine 
A crisp clean softcover, no markings throughout, NOT an ex-lib edition. 
Price: 2000.00 JPY
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Game-Changing Strategies: How to Create New Market Space in Established Ind ustries by Breaking the Rules, Markides, Constantinos C.
18 Markides, Constantinos C. Game-Changing Strategies: How to Create New Market Space in Established Ind ustries by Breaking the Rules
Jossey-Bass 2008 0470276878 / 9780470276877 Hardcover Fine/Fine 
A crisp clean hardcover,(inscribed by author) Companies that develop new radical business models in established industrie s-and in the process, break the rules of the game in those industries-can e nlarge the market and create enormous value for themselves. Just consider c ompanies such as Amazon, Starbucks, IKEA, and Dell. While everybody agrees with this idea, few seem to appreciate that the majo rity of new business-model innovations are introduced by newcomers in an in dustry. Established firms appreciate the need to break the rules as much as start-up firms. They also possess many more resources, skills, and technol ogies to do so effectively. Yet they continue to allow new firms to take th e initiative when it comes to business-model innovation. The question is wh y? Game-Changing Strategies explains the reasons behind this puzzle and presen ts practical ideas on how established firms can not only discover radical n ew business models but also grow them next to their existing business model s. The challenge for established firms is not the discovery of a new busine ss model-the real challenge is how to make two business models coexist. Thi s book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palata ble to the existing business. The book also examines the incentives that drive established firms to pioneer new radical business models in their industries and describes how they can do it. In addition, it explores the challenge of responding to the invasion of a new business model and examines the various response options available to establi 
Price: 1500.00 JPY
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19 McDonald, Malcolm Pocket Guide to the Marketing Plan
Butterworth-Heinemann 1996 0750626429 / 9780750626422 Paperback Very Good+ 
Unique pocket guide aims to improve awareness of marketing planning in its broadest context and is a must for marketing students and professionals. Pa per. 
Price: 700.00 JPY
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20 Moisander, Johanna Katarina Qualitative Marketing Research: A Cultural Approach
Sage Publications Ltd 2006 1412903815 / 9781412903813 Paperback As New 
A crisp clean softcover, no markings throughout: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. 
Price: 3000.00 JPY
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New Arrivals
2011: Trendspotting for the Next Decade, Laermer, Richard
2011: Trendspotting for the Next Decade
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Re gister, Fox, Jeffrey J.
How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Re gister
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Secrets of Great Rainmakers: The Keys to Success and Wealth, Fox, Jeffrey J.
Secrets of Great Rainmakers: The Keys to Success and Wealth
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The Greatest Networker in the World : The Story That Has Changed the Lives of Millions Now It Can Change Yours! (Paperback)--by, Fogg, John Milton
The Greatest Networker in the World : The Story That Has Changed the Lives of Millions Now It Can Change Yours! (Paperback)--by
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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success, President, Jay Conrad Levinson
Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success
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Principles of Marketing: An Asian Perspective, Kotler, Philip
Principles of Marketing: An Asian Perspective
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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Co nsumers, Johnson, Lisa
Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Co nsumers
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Multinational Marketing Management: Cases and Readings, Buzzell, Robert D.
Multinational Marketing Management: Cases and Readings
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