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Hagel III, John ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
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Hagel III, John Net Worth
Harvard Business School Pres January 1, 1999 0-87584-889-3 / 9780875848891 Hardcover Very Good/Very Good
Looking at the future of e-commerce, Hagel (coauthor of Net Gain) and Singe r, both principals in the consulting firm McKinsey & Company, add a provoca tive twist to the conventional view that those companies with the best info rmation about their customers will be the most successful. They examine not only how companies can acquire information about consumers but also, cruci ally, how consumers can control dissemination of their personal information and even charge companies for their use of it. To the ever-expanding e-com merce lexicon they add a new term: "infomediaries." These third parties wil l serve both consumers and marketers: consumers will use infomediaries to h elp them find products at the best price, avoid unwanted product pitches an d protect their privacy; in turn, via the use of sophisticated filters, inf omediaries will be able to provide targeted consumer profiles to companies. The companies will then be able to anticipate consumers' needs and offer t hem appropriate products. While some companies, such as Intuit or AOL, curr ently perform some of these functions, the authors predict that the infomed iaries are likely to be new companies formed by partnerships between existi ng firms?most likely between companies with large consumer databases and ne wer, more Internet-savvy entrepreneurial ventures. Well-written and full of scenarios of how these infomediaries will develop, this book will interest marketers and those consumers who are eager to explore the electronic fron tiers of the economy.
Price:
600.00 JPY
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