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Dalrymple, Douglas J. Marketing Management
John Wiley and Sons Ltd January 5, 1995 0-471-60002-4 / 9780471600022 Paperback Good
This popular and comprehensive book focuses on all aspects of planning, coo rdinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated i nto the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and exam ples are global in scope.
Price:
450.00 JPY
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