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1 Barry, Maxx Syrup
Penguin July 3, 2000 0-14-029187-3 / 9780140291872 Paperback Near Fine 
Lampooning corporate "ethics," sexual politics and the marketing and film i ndustries, this clever debut satire by 25-year-old Australian writer Barry will have readers nodding in agreement and quoting it to their friends. Ing enuous new marketing graduate Scat (he feels that his full name, Michael Ge orge Holloway, just won't do for a career in marketing) moves to L.A. hopin g to become rich and famous. After he gets a million-dollar idea for a new cola product, cheeky and arrogant Scat approaches a beautiful, ruthless mar keting manager named 6 at Coca-Cola. The new product's name is, hilariously , a "dirty" word, spelled unconventionally and in stylish font on a black c an. But before Scat's cash cow can be milked, his roommate Sneaky Pete stea ls the idea, is hired by Coke, and soon holds the purse-strings for Coca-Co la's biggest marketing undertaking ever, a $140 million movie. The infuriat ed Scat joins forces with 6 to create their own, better movie, with a measl y $10,000 budget. With Scat's creative ideas, 6's business acumen and the h elp of 6's film-major roommate Tina, and Scat's actress ex-girlfriend Cindy , they set out to beat Sneaky Pete at his own game. Scat and 6 have an affe ctionate, wary bond (even though Scat's crazy for her and she claims she's a lesbian), and together they nimbly dodge the clever, ever-surprising poli tical landmines that Sneaky Pete sets in their path. In the end, Scat's na? vet? and creative enthusiasm help him win his dream and the girl. By that p oint, readers will be rooting for him and will know much more about the pol itics of business, films, marketing and sex. 
Price: 800.00 JPY
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