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Seybold, Patricia B. Customers.com: How to Create a Profitable Business Strategy for the Interne t and Beyond
Crown Business November 15, 19 0-8129-3037-1 / 9780812930375 Hardcover Very Good/Very Good
Lots of books have been written about how to do business on the Internet, b ut few can match the understanding and passion for making e-commerce work o f Patricia Seybold's Customers.com. Drawing on case studies of companies an d organizations as diverse as Boeing, Babson College, National Semiconducto r, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-comme rce work successfully. She argues that any e-commerce initiative has to beg in with the customer. She writes: In the electronic commerce world, knowing who your customers are and making sure you have the products and services they want becomes even more imperative than it is in the "real" world.... T he corner grocery needs only to approximate what customers really want beca use the convenience factor brings in the business. But when you eliminate t his advantage--when customers can go anywhere to get what they want--you'd better know what they're looking for.
Price:
600.00 JPY
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