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Twitchell, James B. Living It Up : America's Love Affair with Luxury
Simon & Schuster July 2, 2003 0-7432-4506-7 / 9780743245067 Paperback Fine
Ah, the evils of luxury. Spending for its own sake, accumulating unnecessar y "stuff," the need to own for status, the trophy car, the trophy home, des igner everything. But here's the conundrum: what is considered luxury for o ne generation is considered necessity for the next, and today's credit-addi cted society makes luxury, or at least the appearance of luxury, available to all. Who better to sort the whole thing out than Twitchell, one of Newsw eek 's "100 Cultural Elite." He has some interesting tidbits about what has been considered opulent in the past, and he has coined a new term for thos e universally craved name-brand objects--opuluxe. It's image above substanc e--think Ralph Lauren, Gucci, Montblanc, Nike, Evian, and Starbucks. But is the desire for high-end junk as wasteful and garish as it seemed when it w as available to only the few? Twitchell makes the case for a mild defense o f luxury in that its mass consumption ultimately lifts up the masses econom ically.
Price:
900.00 JPY
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