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Vise, David A. The Google Story
Pan 2006 0-330-44005-5 / 9780330440059 Paperback Very Good
Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, "Google" has moved beyond noun to verb, becoming an action which most tech-savvy cit izens at the turn of the twenty-first century recognize and in fact do, on a daily basis. It's this wide societal impact that fascinated authors David Vise and Mark Malseed, who came to the book with well-established reputati ons in investigative reporting. Vise authored the bestselling The Bureau an d the Mole, and Malseed contributed significantly to two Bob Woodward books , Bush at War and Plan of Attack. The kind of voluminous research and behin d-the-scenes insight in which both writers specialize, and on which their e arlier books rested, comes through in The Google Story. The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like The Search or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like The Singularity is Near. Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness sho
Price:
700.00 JPY
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