Title THE SEARCH: HOW GOOGLE AND ITS RIVALS REWROTE THE RULES OF BUSINESS AND TRA NSFORMED OUR CULTURE
Book Condition Very Good
Publisher Portfolio 2006
1591841410 / 9781591841418
Seller ID RWARE0000035538
What does the world want? According to John Battelle, a company that answer s that question--in all its shades of meaning--can unlock the most intracta ble riddles of business and arguably of human culture itself. And for the p ast few years, that's exactly what Google has been doing. But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.